Rating: Summary: A concise look at all aspects of typography Review: A brillant read. This book addresses different typograhic styles, the correct use of grammer, legibility issues of different fonts and the design approaches to adjust fonts in popular design software. I think the title 'non-designer' is a little misleading as this book benefits experienced professionals as well.
Rating: Summary: A concise look at all aspects of typography Review: A brillant read. This book addresses different typograhic styles, the correct use of grammer, legibility issues of different fonts and the design approaches to adjust fonts in popular design software. I think the title 'non-designer' is a little misleading as this book benefits experienced professionals as well.
Rating: Summary: For professional designers too! Review: Designers, don't let the title scare you. This is not a dumbed-down guide for amateurs. Yes, it's a great resource for amateurs and they will understand it, but it's also a wonderful guide for professional designers who need to review professional-level typography. It's a must-have reference in my library. Includes lots of ideas on layout, fonts you can use in different situations, fonts that complement each other, increasing legibility and special typographic effects.
Rating: Summary: For professional designers too! Review: Designers, don't let the title scare you. This is not a dumbed-down guide for amateurs. Yes, it's a great resource for amateurs and they will understand it, but it's also a wonderful guide for professional designers who need to review professional-level typography. It's a must-have reference in my library. Includes lots of ideas on layout, fonts you can use in different situations, fonts that complement each other, increasing legibility and special typographic effects.
Rating: Summary: Comprehensive tools, invauable reference for any publisher. Review: I didn't think I needed this book until I saw what I was missing. This is an invaluable reference and resource for anyone who makes their living with desktop publishing. Gracefully designed and presented, this manual concerns anything that anyone reads. The subjects cover a brief history of typefaces (fonts) and all the basics including: legibility, punctuation, spacing, typeface choices , and much, much more. After reading this book just once through, you can advance yourself to the head of the class. You will refer to this book for years to come.
Rating: Summary: I don't love typography Review: I generally find typography one of those dry, tedious details I have to know to as part of my job. But THIS book makes it approachable, understandable, interesting, and even entertaining. As titled, this is a book for NON-designers - people who aren't usually interested in this stuff unless compelled to be, and who don't have a lot of time to learn it. If you're looking for something edgier or for "breaking the rules," this is not the book to start with. However, if you're one of those people with a thousand fonts on your computer and only about 3 you ever use, this book will open your mind to the possibilities.
Rating: Summary: Just bundle this one with the Non-Designer's Design Book! Review: In my opinion, the "Non-Designer's Type Book" should just be considered "Volume II" of a boxed set with the "Non-Designer's Design Book." Its introduction to basic typography--the design and use of letters--is as elegant and understandable as the first book's introduction to graphic design. From a basic history and classification of typefaces, to suggestions for how to mix and match them, Williams gives you all the basic advice you need to ensure that your work will never look like it was created by a chimpanzee hitting keys at random. As always, Williams teaches sound principles, which you can apply again and again, but backs them up with a host of examples and alternatives. First things, first, though: Read the Non-Designer's Design Book first before you "graduate" to typography!
Rating: Summary: Just bundle this one with the Non-Designer's Design Book! Review: In my opinion, the "Non-Designer's Type Book" should just be considered "Volume II" of a boxed set with the "Non-Designer's Design Book." Its introduction to basic typography--the design and use of letters--is as elegant and understandable as the first book's introduction to graphic design. From a basic history and classification of typefaces, to suggestions for how to mix and match them, Williams gives you all the basic advice you need to ensure that your work will never look like it was created by a chimpanzee hitting keys at random. As always, Williams teaches sound principles, which you can apply again and again, but backs them up with a host of examples and alternatives. First things, first, though: Read the Non-Designer's Design Book first before you "graduate" to typography!
Rating: Summary: A ¿MUST HAVE¿ BOOK FOR GRAPHIC ARTISTS / VIDEO EDITORS Review: It was as if the knowledge of a schooled graphic artist gave us the highlights of all she learned in her history of studies on the subject of typography and graphic layout design. You "WILL" refer to this book often for helpful design and precision layout of your project! What a deal! What awesome advice! Thank you Robin...
Rating: Summary: Excellent book for beginner to mid-weight Graphic Designers Review: Robin Williams covers just what you really need to know in this short book. No useless chatter, just important information in a what-to-do and what-not-to-do manner with just the perfect dash of sarcasm and humour to create a relaxed atmosphere for learning. The book begins with a bit of the history and structure of fonts. Very important information for beginners. But it immediately gets into information which results in an immediate improvement in your work whether you are a typesetter or graphic designer. You would now know what makes for tacky typography and what rules you could break to create a more artistic, daring, and edgy piece of work. Every topic is accompanied by an illustration of the wrong way and the right way to do things and a list of the fonts used in the illustration (VERY HELPFUL!) This is definitely a must-have book for anyone in the world of print media.
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