The Public Relations Practitioner's Playbook: A Synergized Approach to Effective Two-Way Communication

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Summary: "The PR Playbook" and my laptop - Perfect Together!!!
Review: I keep one copy of "The Public Relations Practitioner's Playbook" on my desk between the AP Stylebook and my dictionary. Another copy is in my laptop bag. My laptop goes where I go - which means "The PR Practitioner's Playbook" does, too! Like that popular credit card, I don't leave home without it.

Rating:
Summary: The Public Relations Practitioner's Playbook
Review: Reading this book is like listening to Larry Litwin tell me the story of public relations. It's straight and to the point, in a conversational way!

Kim Glovas
Reporter
KYW Newsradio
Philadelphia, PA

Rating:
Summary: The Public Relations Practitioner's Playbook
Review: The Public Relations Practitioner's Playbook (A Synergized Approached to Effective Two-Way Communication) is neither just an ordinary textbook nor a handbook. It's a hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world.

The author has achieved the difficult task of targeting and reaching all three audiences: students, practitioners, and even the layperson - publicists for civic and other non-profit organizations. Through a creative, compelling, engaging and thought-provoking approach, The Playbook illustrates hundreds of proven techniques, tips, tactics, tools, strategies and terms every practitioner and would be practitioner needs to be successful - presented in a straightforward, down to earth manner. The book's dozens of "plays" summarize sections of the book's 15 chapters and are also included on a companion CD Rom, which contains examples of both audio and video Public Service Announcements.

One successful Philadelphia-area public relations specialist describes The Public Relations Practitioner's Playbook as a "must have." And we do, too! Professor Larry Litwin has hit a home run with a book we don't know how any PR person could live without it. Our opinion echoes that of the Philadelphia practitioner who says, "It should share the desk right next to the AP Stylebook and a dictionary."

William Price

Editor
Newstrack Executive Information Service
140 S. Broadway
Suite 3
Pitman NJ 08071
10/1/03

Rating:
Summary: The Public Relations Practitioner's Playbook
Review: The Public Relations Practitioner's Playbook is much more than your ordinary textbook on PR. This one is jam-packed with information students, practitioners and publicists for organizations, corporations and civic groups can use. The proven ideas, tips and techniques can easily be adapted simply by following suggestions or instructions. This is real-world "stuff."

The Playbook incorporates practitioners' experiences that should prepare students for careers in public relations. All of the major media needed to achieve synergy are covered - print, electronic, face-to-face and special events. The four step public relations process - research, planning, implementation and evaluation - is also thoroughly explored. The author adds a preliminary step - purpose - creating the public relations acronym - PRpie.

Practitioners should enjoy reading about the MAC Triad - Plus, and other popular two-way communication models. Litwin thoroughly explains them through theory and practice. He demonstrates how mastering the models increases the practitioner's chances of reaching a plan's goal through objectives, strategies, tactics and tools.

Being new to the PR world, I have relied on this book to answer questions and clarify approaches to tasks I perform on a daily basis. This book is a must have and would benefit anyone in the public relations field.