Rating: 
Summary: Must read for brand stewards
Review: "~Agnieszka Winkler's book is an inspired and practical look at the process of brand building in today's knowledge economy. Having read countless books on marketing and advertising, I can honestly say that this book is one of the best around if you are looking for ideas about the branding process."~ develop a strong foundation on which to build effective communications provides realistic suggestions to help brand managers and consultants adapt to the new speed of business."~
Rating:
Summary: Must read for brand stewards
Review: "~Agnieszka Winkler's book is an inspired and practical look at the process of brand building in today's knowledge economy. Having read countless books on marketing and advertising, I can honestly say that this book is one of the best around if you are looking for ideas about the branding process."~ develop a strong foundation on which to build effective communications provides realistic suggestions to help brand managers and consultants adapt to the new speed of business."~
Rating: 
Summary: knee-jerk branding is more like it
Review: A thoroughly enjoyable book that forced me to rethink some of the approaches I use in brand management. Coming from a traditional CPG background, we historically had time to develop, test, plan and execute new initiatives. Those days are over. Winkler provides a nice framework for accelerating the process and ensuring that the full spectrum of offerings is employed. While examples are skewed toward technology companies, there is validity or most others industries.
Rating: 
Summary: Insightful!
Review: Advertising expert Agnieszka M. Winkler offers an insider’s perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she’s trying to sell. But for readers who can stomach the pitch, we recommend this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor’s note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.)
Rating:
Summary: Warp Speed Branding
Review: Considering how dynamic the marketing profession is, it is amazing to me what an incrustation of outdated myths it supports. Agnieszka Winkler's book is helpful in demolishing some of these, and in doing so helping readers learn how to think through their complex branding issues, whether they're involved in technology or more conventional products and services. ---Gerry Khermouch, Editor, Brandweek magazine
Rating: 
Summary: Very Disappointing
Review: I am involved and interested in marketing for high-tech companies and start-ups as a career and purchased this book to help me do very fast "branding" for a start-up. I was greatly disappointed to find most of the information relating to what is possible with technology such as fast information dissemination, and online collaboration, etc. That is good information for people who don't know this stuff is possible, but is not very useful for people looking for a marketing book that will tell you how to "brand" a product any faster than you would normally be able to do it. I would label the book a "how to work more efficiently" type book for the advertising industry. Not at all useful given its title.
Rating:
Summary: Very Disappointing
Review: I am involved and interested in marketing for high-tech companies and start-ups as a career and purchased this book to help me do very fast "branding" for a start-up. I was greatly disappointed to find most of the information relating to what is possible with technology such as fast information dissemination, and online collaboration, etc. That is good information for people who don't know this stuff is possible, but is not very useful for people looking for a marketing book that will tell you how to "brand" a product any faster than you would normally be able to do it. I would label the book a "how to work more efficiently" type book for the advertising industry. Not at all useful given its title.
Rating:
Summary: Rethink is the core advice
Review: I never think that any book can offer perfect truth, especially in business disciplines. This book offers interesting examples and a new framework about branding issues. I truly believe that these are the experience accumulated by the author during all her past years. Even though I still believe that brand building and management needs quite a period of time, it is necessary for us to rethink how we should cope with the time compression environment. A good book is good because it can stimulate thinking, but not because it controls one's mind. In this aspect, the book does a good job.
Rating:
Summary: Not very useful information
Review: The book assume and reader have a certain level of knowledge branding. It does not tell you how and why rather state only the what. The examples and case studies in this book is really pathetic. I feel that half of the book is certainly advertisement for the author's company. In conclusion, this book is definitely not worth reading if you do not have much time to spare.If you are serious about branding look somewhere else.
Rating:
Summary: Weak thinking
Review: This book suggests that effective brands can be built overnight. It is very presumptuous, and also draws too heavily on the author's personal experiences. I don't know how many of her clients survived the dot-com crash on this thinking, but I would not bet my business on it. There are lots of brand-building books available on amazon.com (anything by David Aaker is a good bet) and you would be better served by more responsible advice from other sources.
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