Brilliance Marketing Management: Let Your Strengths Build Your Business

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Summary: Great idea!
Review: Celia Rocks offers great advice in this book when she tells you to pick your brilliance. These days, too many people are trying to specialize in too many different things. I agree that you should focus on only the things that you can do brilliantly.

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Summary: Great for even seasoned professionals
Review: I have to admit that I was a bit skeptical when my boss gave me this book. As a seasoned marketing professional I thought that I already knew how to market our products. But the holistic approach the author advocates was truly eye opening. Now I can see that marketing encompasses everything we do. Only time will tell if the techniques in the book will work, but at least the approach is fresh and, more importantly, I am excited about marketing again!

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Summary: A challenge to get focused
Review: I think this book is a great tool for any business leader wanting to be successful in their field. I completely agree with the author in how she stresses that you can try to be too much to too many people. It really inspired me to get focused.

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Summary: This book is so helpful!
Review: Now that I've read about Brilliance Marketing, I finally have a real focus and purpose to my small business marketing strategy. Instead of paying too much attention to what our competitors are doing, we are focusing on our own brilliance and we are already seeing results! I can tell that this is a book that I will be reading over and over.

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Summary: Brilliance Marketing Management
Review: This book is a clear, insightful and, yes. brilliant marketing guide. It is suitable for the most experienced and sophisticated business leaders, as well as a primer for business beginners. The author, Celia Rocks, knows her subject and communicates her ideas with detailed examples. Brilliance Marketing Management is innovative and inspiring. I recommend it highly.

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Summary: Brilliant!
Review: This book is simply brilliant! I can now see how my firm's marketing plans were really just parrotting the competition instead of focusing on our core competiencies and talents. The author's steps are easy to follow and the book is a quick read so you can get going with your brilliance right away.

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Summary: Worth The Read
Review: This book is worth the read even if all you get out of it is how to get the message to Garcia. What a refreshing way to look at marketing -- from the standpoint of enhancing your company's natural brilliance rather than from a reactive "what is the competition doing?" posture. Now we are making a concerted effort to staff our company with "Rowans."

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Summary: Very helpful ideas
Review: This book was really interesting and helpful to me. I couldn't put it down!

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Summary: A must-read!
Review: This is truly a must-read for anyone wanting to maximize their marketing potential.