The Product Is You: Position Yourself for Success As an Advisor

Rating:
Summary: Tremendous business building tool!
Review: Mark's book has helped me gain insight into ways to grow my business and set myself apart from my peers. The ideas, suggestions and useful anecdotes within are well worth the read, and are a definite asset to be had. Mark's experience and knowledge of his industry are exemplified here, and I would strongly recommend this book to anyone who is looking to grow their business in virtually any industry! A++

Rating:
Summary: The Product Is You by Mark Magnacca
Review: What a terrific book! I've been in the financial services business for nearly 20 years and have read most of the best books on the market. Mark Magnacca tells you precisely what you need to know and do to differentiate yourself as an advisor/salesperson. There is no doubt after reading this book that THE BEST product we all have to sell in the marketplace today is ourselves. Mark provides a very effective process that I've already applied to my business in just 2 weeks!
Great book and 5 stars!