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Rating: 
Summary: Delano's book shows why he's #1 in building brands
Review: "This is simply the best book I've ever read on building a powerhouse brand. Delano has done a masterful job. You'll come away with a blue print for creating a 'great' brand name and what it takes to create what Delano calls an 'omnipowerful 'brand. Delano's client stories are a fascinating read. Believe me, this is a must read for anyone involved in brand management, marketing, advertising, sales, or public relations." -- Ann Trotter
Rating:
Summary: Excellent insights on building the all-powerful brand
Review: "Dear Frank: Just finished reading your book 'The Omnipowerful Brand.' Excellent insights! Thank you for sharing and guiding. Your book was a real find." -- Mark Balasa, Cincinnati, Ohio
Rating:
Summary: Stardom? More Likely, Increased Visibility
Review: According to Delano, "...the first half of this book is focused on the seven proven principles and a proven process to find a great brand name -- a brand name that launches the product, service, or business venture into the world's marketplace or replaces one that has proven to be a marketing dud....The book's second half is devoted to what it takes to build a great brand name into the omnipowerful brand -- a brand that transcends the very product that put it on the map."Delano delivers on this promise. The "omnipowerful brand" is that which has the most appropriate name, that which transcends what it is and does, and that which (in effect) takes on a life of its own. It has its own distinctive personality. Some names become generic: "Xeroxing" can be accomplished on several different brands of photocopiers. Some names have a permanent association with their company: "AAdvantage" with American Airlines. (What are the names of the other major airlines' frequent flier programs?) Names are important. For Delano, the naming of any product or service is critically important. However, great names are essentially worthless if they are misnomers: failing to be and/or do what they explicitly or implicitly promise. In the final chapter, Delano observes: "America's best-run companies...pay close attention to all the key elements that affect the health and vigor of their most prized asset -- the brand....The best news of all is that the omnipowerful brand is within reach of every company regardless of its size or business sector." Even companies with little (if any) money to spend on advertising can still derive substantial benefit from The Omnipowerful Brand. It will help them to answer such basic questions as these: We know who we are and what we sell but what is our brand? What makes it unique? How can we nourish and strengthen it? How can we leverage it? The answers to these questions will help any company as continues to orbit in a perilous galaxy.
Rating: 
Summary: Give me a break...
Review: If you want to learn about what "branding" god Delano is, read this book. If you are interested in branding, advertising etc., read just about anything else.
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