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Rating:  Summary: I wish! Review: I wish every business person would read this book and require it to be read by everyone they hire.I am continuously amazed by the lack of basic communication skills, not only by recent graduates, but, in some cases, by successful business people. I believe Chapter nine, on grammar and spelling, could be a significant help to most TV newscasters. This is easy to read, but contains lessons that we all could benefit from (from which we could all benefit!).
Rating:  Summary: So great I read it twice! Review: Not only have I read it twice, I am buying another copy for a client. This book is sharp, true, and funny. My favorite part is on agreed upon next steps. Marty says not having them is just "visiting". I am using these agreed upon next steps as a prerequisite for more time investment. This has helped my sales effectiveness measureably. When they're difficult, my radar for a time waster is on RED ALERT. Thanks, Marty for a great book. Seeing you speak was a great treat as well.
Rating:  Summary: So great I read it twice! Review: Not only have I read it twice, I am buying another copy for a client. This book is sharp, true, and funny. My favorite part is on agreed upon next steps. Marty says not having them is just "visiting". I am using these agreed upon next steps as a prerequisite for more time investment. This has helped my sales effectiveness measureably. When they're difficult, my radar for a time waster is on RED ALERT. Thanks, Marty for a great book. Seeing you speak was a great treat as well.
Rating:  Summary: gems of information for the b2b sales world Review: Valuable gems of information on communication gaffes that should be corrected in the B2B sales world. Best nuggets for me included removing "call me back" from my vocabulary; avoid handing Mr. or Mrs. Whizbang a "to-do" list, and why scribbling notes in margin of your day planner don't count. A quick read of this book will help set you apart from the amateurs.
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