The New Products Workshop: Hands-On Tools for Developing Winners

Rating:
Summary: Best book on developing products I have ever read
Review: I have a lot of books on developing new products but this is the best one in my collection. The author's background is in developing new food products. He has a wealth of experience. Thus his book is packed with practical ideas. He tells you how to research a winning new product idea step-by-step. I have underlined just about every other line in this book.My background is in marketing computer products and services (I have a software company), and I found this book to help me in those areas. This book would work for just about any product or service. Don't let the food product background of the author put you off. If you follow the steps in this book you will hone your product idea into a highly likely success category. He even gives you the percentages.He discusses positioning, uniqueness, a lot on the research process you must go through. He tells you the exact questions to ask. He tells you how to conduct the market research. No stone is left unturned. He is particularly good on adding emotional value to your product. Get this book before it goes out of print