Three Clicks Away: Advice from the Trenches of eCommerce

Rating:
Summary: A reader from New York City
Review: After reading Michael Drapkin's book, I learned how to apply his expertise to create a start-up online business. I learned how to locate and hire talented IT professionals, how to create funding for a new online business, and how to successfully launch a new web business. I especially found pages 57-59 and page 131 humorous and intriguing. Thus, if you want to learn how to create a successful start-up online business, I recommend purchasing his book.

It is a great read to learn how to start, survive, and profit an online business.

Before you create your business plan and before you launch your website, READ THIS BOOK! I highly recommend it.

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Rating:
Summary: Path to Profitability
Review: As a warrior in the battle to actually make money via on line commerce and advertising sales I took a special interest in this book. After reading just about every book I could find written in this subject matter over the last 3.5 years I consider myself an expert.

Three Clicks Away begins with the basics of e business and provides new comers with the core knowledge needed to understand more advanced concepts of the trade. Because of the time spent on an excellent narrative of current tools and functions Three Clicks Away is a treasure for both experianced manages as well as the relative novice. The Author presents complex stratagies in the later chapters.

This book was good enough for me to make required reading for the new hires I have made for my company. I have also given the book out to members of my senior management team who do not work directly with e commerce but need to have a working understand in order to better understand the modern day economic landscape.

I suggest this book to any executive who is under pressure to deliver and find the path to profitability, as well as the latest pioneers who are coming on line today.

Rating:
Summary: terrific book
Review: I have read a couple of books on this subject and this is by far the best. I've recommended it to many associates. If you are in or interested in e-commerce this is the only necessity on the market.

Rating:
Summary: SAVE YOUR MONEY - ASK A MONKEY INSTEAD
Review: I PURCHASED THIS BOOK WITH THE HOPE OF GETTING SOME INSIGHT ON THE WORLD OF E-COMMERCE. BIG DISSAPOINTMENT.

The authors should be congratulated for their talents of oversimplification. They've manage to dumb-down the concepts
and are only worthy of inspiring a few Dilbert comic strips, but
not any serious reader.

They've authored a book that seems best targeted for those with the frat-boy mentality that is evident page in and out (see pages 57 thru 59 for the "It's All Porn" section !).

Other Revelations:

ISP's are like Kevin Costners scuba gear in Waterworld !(pg 49)
"Intellectual Property" is like Al Capone and booze ! (pg 121)

I could go on, and on, but please, please, let me stop.

I've read other Drapkin books in the past and they have been clear, concise, and well thought out. I can only guess that
his 'co-authors' have brought this book down to what can only
be called ... Advice from the STENCHES of eCommerce.

Save your money.

Rating:
Summary: SAVE YOUR MONEY - ASK A MONKEY INSTEAD
Review: I PURCHASED THIS BOOK WITH THE HOPE OF GETTING SOME INSIGHT ON THE WORLD OF E-COMMERCE. BIG DISSAPOINTMENT.

The authors should be congratulated for their talents of oversimplification. They've manage to dumb-down the concepts
and are only worthy of inspiring a few Dilbert comic strips, but
not any serious reader.

They've authored a book that seems best targeted for those with the frat-boy mentality that is evident page in and out (see pages 57 thru 59 for the "It's All Porn" section !).

Other Revelations:

ISP's are like Kevin Costners scuba gear in Waterworld !(pg 49)
"Intellectual Property" is like Al Capone and booze ! (pg 121)

I could go on, and on, but please, please, let me stop.

I've read other Drapkin books in the past and they have been clear, concise, and well thought out. I can only guess that
his 'co-authors' have brought this book down to what can only
be called ... Advice from the STENCHES of eCommerce.

Save your money.

Rating:
Summary: A reader from New York City
Review: This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.

I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant.

Not as technical as the book Net.Gain-- but gives the same impact.

Rating:
Summary: Great Read-- especially for Executives lacking Web Savvy
Review: This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.

I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant.

Not as technical as the book Net.Gain-- but gives the same impact.

Rating:
Summary: Save the time and the money
Review: This book summarizes a lot of trivial knowledge that is known and can be obtained from books by people who have a lot more to say. If you need to find out how the web works read Nielsen, if you want to find out about how communities work read Philip's and Alex's Guide to Web Publishing by Philip Greenspun. If you are an executive, read them anyway. Both are very well written and a pleasure to read, making them a fast read as well. Then come back and find out whether this can teach you any more - chances are it won't.

Rating:
Summary: Clear-Cut Guide
Review: This booke contains a lot of clichés but no real hands-on advice. Executives facing the challenge to implement e-commerce activities need real insights into this field instead of sketchily drawn strategies. Otherwise they jeopardize the future of ther companies. By the way, ivillage.com and gateway are not the best references for promoting this kind of book. I would not recommend reading this book.