The Win-Win Negotiator: How to Negotiate Favorable Agreements That Last

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Summary: Excellant principles for forming win-win relationships
Review: This is a very good book explaining the basic principles of negotiation to reach agreements that result in gain for both the parties involved. In the modern world, relationships are becoming brittle and it is increasingly difficult in the world of business to reach a good agreement that lasts long. This book explains why to focus on the wholistic picture where we negotiate not only for what we need but try to see that it results in a benefit for the other party involved. To achieve such agreements, we need win-win thinking, knowing the people with whom we are negotiating, creating long lasting relationships and maintaining the relationships. These principles are explained in a simple and very convincing language in this book. Written as a very simple parable style, this book is a must for all those involved in the process of negotiation in their daily conduct of life. For those who want to learn the basic principles of negotiation for their future, this book offers excellant treasure in very simple language