Competitive Marketing Strategy (The Prentice-Hall Series in Marketing)

Rating:
Summary: Excellent resource
Review: Czepiel's book was required reading in business school and most of his students kept their copies afterward (rather than selling them back to the bookstore) for good reason - this is a priceless resource for your office bookshelf. Since it was written by a professor for MBA students, it can get a bit theoretical at times. However, the concepts are significant, timeless, and easy to apply in the real world. Czepiel's consistent comparisons between war and business become more and more relevant each year I spend battling it out with competitors.

Yes, it carries a lofty academic price tag, but in my opinion, it's worth every penny.