Walk Your Talk: Grow Your Business Faster Through Successful Cross-Promotional Partnerships

Rating:
Summary: A Flood of Great Ideas
Review: This title belongs on your bookshelf, next to "Guerilla Marketing." The author has packed valuable information into this volume and done it very concisely, often breaking down the text to simple, easy-to-digest lists and bullets. Owners and managers of small stores will find this information easier to apply than the broad, theoretical stuff that fills most retail how-to's. Cross-promoting is often the easiest and least expensive way to take your business from the minor leagues to the majors. I've worked in and around marketing for years, and this book compares favorably to many that cost five times as much. (I noticed in Amazon.com's list of other buyers that one of the top authorities on nonprofit retailing bought this book!) After several decades working in and around marketing, I learned a lot myself.

Rating:
Summary: A Flood of Great Ideas
Review: This title belongs on your bookshelf, next to "Guerilla Marketing." The author has packed valuable information into this volume and done it very concisely, often breaking down the text to simple, easy-to-digest lists and bullets. Owners and managers of small stores will find this information easier to apply than the broad, theoretical stuff that fills most retail how-to's. Cross-promoting is often the easiest and least expensive way to take your business from the minor leagues to the majors. I've worked in and around marketing for years, and this book compares favorably to many that cost five times as much. (I noticed in Amazon.com's list of other buyers that one of the top authorities on nonprofit retailing bought this book!) After several decades working in and around marketing, I learned a lot myself.