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Rating: 
Summary: Social justice through branding
Review: Branding has taken its share of knocks over the last three years, but a few of us have retained faith in the profession as a tool that can aid humankind, rather than create bigger gaps between rich and poor nations. Brand New Justice is the best book of such techniques, designed to fast-track countries and ensure a fairer distribution of wealth, using free-market principles that support individual freedoms. For those cynical after No Logo, believing that marketing is about 'adding worthless gloss to worthless products', Brand New Justice provokes thought. Anholt believes his work to be realpolitik, but there are still ideals behind it, with which almost all right-thinking people would agree. It is this combination - idealism mixed with reality, all delivered with lucid, intelligible English - that makes it one of the most powerful branding books written.
Rating:
Summary: Interesting content, great writing
Review: Even when business books contain good ideas they're often a turgid read. Simon Anholt's book is stuffed full of interesting and challenging ideas and it's also one of the best written business books I've read. What makes the book so interesting is that it challenges a developed world perspective on branding and suggests that branding can be the powerhouse to change the fortunes of the developing world. Rather than the familiar cry about the manipulation of brands and the damage they can do, this book demonstrates that brands can be a force for good. That should be an important message for businesses everywhere.
Rating:
Summary: Interesting content, great writing
Review: Even when business books contain good ideas they're often a turgid read. Simon Anholt's book is stuffed full of interesting and challenging ideas and it's also one of the best written business books I've read. What makes the book so interesting is that it challenges a developed world perspective on branding and suggests that branding can be the powerhouse to change the fortunes of the developing world. Rather than the familiar cry about the manipulation of brands and the damage they can do, this book demonstrates that brands can be a force for good. That should be an important message for businesses everywhere.
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