<< 1 >>
Rating: 
Summary: Be not misled...
Review: ....by the happy coincidence of this book and the promotional interests of Hoffman York Advertising, Milwaukee, of which the author is the big bossman.
And don't be too preoccupied by the fact that it is a showcase for the best work of Tom Jordan -- which more or less defines "vanity press," doesn't it?
Be not misled, because the fact is this is a very thoughtful and instructive book. Tom is the rare "creative" who understands that it's not all about him, but rather about the consumer and the client. Yet his agency's work is exemplary. So is his advice.
The question isn't why we have two Saatchis. The question is: why don't we have more Jordans.
So why only 4 stars?
I've NEVER given more than 4 stars.
Rating:
Summary: Be not misled...
Review: ....by the happy coincidence of this book and the promotional interests of Hoffman York Advertising, Milwaukee, of which the author is the big bossman.
And don't be too preoccupied by the fact that it is a showcase for the best work of Tom Jordan -- which more or less defines "vanity press," doesn't it?
Be not misled, because the fact is this is a very thoughtful and instructive book. Tom is the rare "creative" who understands that it's not all about him, but rather about the consumer and the client. Yet his agency's work is exemplary. So is his advice.
The question isn't why we have two Saatchis. The question is: why don't we have more Jordans.
So why only 4 stars?
I've NEVER given more than 4 stars.
Rating: 
Summary: Fantastic!
Review: A fine book for pleasure reading, the coffee table, or to teach a class with. Tom Jordan is one of the top-creatives in the business, and this book showcases why Hoffman York is too.
Rating:
Summary: A+ to Tom Jordan and Hoffman York
Review: A fine book for pleasure reading, the coffee table, or to teach a class with. Tom Jordan is one of the top-creatives in the business, and this book showcases why Hoffman York is too.
Rating:
Summary: Fantastic!
Review: Not only is this great reading, the reproductive quality of the work is outstanding. For those of us at smaller agencies, the insight provided is invaluable. I recommend this for anyone interested in marketing or advertising.
Rating:
Summary: Great reading for us smaller guys . . .
Review: This isn't a long book --the pages are very thick and you can read it in an hour -- but it's a good book. Read it twice. Unlike some books by successful agency owners (Stan Richards comes quickly to mind) , the "ain't we great" stuff is at a real minimum and then used only as no-kidding examples of how original this guy and this agency thinks. Combine this book with the most recent ONE edition that talks about the joys of the smaller agency and if you're small, you're happy about it. If you're huge, you're probably going to start looking at ways to get smaller. The work included will give you a "so THAT'S who did that" feeling, since you've seen it in The One Show, CA and so on for years. A great book for smaller to mid-sized agencies. Makes you glad that's what you are and give you some ideas as to how to do it better.
<< 1 >>
| 
