Writing for Multimedia: Entertainment, Education, Training, Advertising, and the World Wide Web

Rating:
Summary: Avoid for Web Development
Review: Had this book not included "multimedia" in the title, I would have rated it lower. I bought the book to broaden ideas for Web design and found little substance. The book is a bit "dated": reference to common browsers included "Netscape" and "Mosaic". It was also very slanted toward a print media background. Even though it was about multimedia? Yes. One section highlighted two primary focuses of an effort: to inform; to teach. The Internet marries the print focus with automated processes (applications). Interactivity is not about choosing what to be told or what to display, but about being heard and making a difference.

Rating:
Summary: Avoid for Web Development
Review: Had this book not included "multimedia" in the title, I would have rated it lower. I bought the book to broaden ideas for Web design and found little substance. The book is a bit "dated": reference to common browsers included "Netscape" and "Mosaic". It was also very slanted toward a print media background. Even though it was about multimedia? Yes. One section highlighted two primary focuses of an effort: to inform; to teach. The Internet marries the print focus with automated processes (applications). Interactivity is not about choosing what to be told or what to display, but about being heard and making a difference.

Rating:
Summary: Master Internet Presentation
Review: Writing for Multimedia by Timothy Garrand Focal Press To a certain extent, you bought this magazine because of its attractive cover picture, right? But you probably won't hesitate to trash it if its content lacked substance. Likewise, an attractive Web site is merely ornamental if it is aesthetically pleasing but its information is in shambles. Mastery of information presentation is a key factor as the Internet gives people access to more information. Although the Internet has been making vast improvements visually, the big glaring gap is still content. Many sites are just electronic novels with either boring or ill-presented plots. Multimedia demands Sight, sound and action - all of which we are familiar with, but the combination of which forms the environment that the multimedia writer must structure his or her writing to. Multimedia writing walks a fine line between entertainment and information. Garrand sees it as a continuum with information and entertainment at extremes, and a multimedia writer's most important task is deciding where to sit. Failing which, the work would end up as either an over-simplistic piece or, on the other extreme, a terribly boring article. Who should read this? I remember a comic play I watched entitled Sheer Madness in which the audience, by way of questions, determined the outcome of the 'who-dun-it' murder-mystery. You can bet that the playwright anticipated every question an audience member might ask and wrote a script for that outcome (a total of eight branch plots). Writing for Multimedia by Timothy Garrand explores the demands that multimedia writers are under to fuse information with entertainment. Whether you are a web page designer, a writer/designer, or an educator keen to incorporate multimedia into your lessons, you have to cultivate a new approach to writing for a very demanding medium. The multimedia writer needs to be a scriptwriter, a radio broadcaster, and a print journalist all in one. Using a very effective show-and-tell format that highlights examples of interactive medium at its best, Writing for Multimedia taps the brains of top scriptwriters, web page designers and advertising executives for insights into creating compelling text that inform and entertain the viewer. Complementing the text information is the CD-ROM included with the book that contains movie clips, script samples, and demos for software and multimedia programs. And, more than just a theoretical approach to multimedia writing, Writing for Multimedia delves into specific case studies of uncovering the 'secret sauce' or 'X-factor' of certain multimedia CD ROMs and web sites that have made them a success. Although Garrand has a tendency to get over-technical, he balances his information well with good examples from the CD-ROM and a simple writing style. Writing for Multimedia is a great how-to guide for anyone interested in spicing up their web site or adding life to a presentation.

Rating:
Summary: Master Internet Presentation
Review: Writing for Multimedia by Timothy Garrand Focal Press To a certain extent, you bought this magazine because of its attractive cover picture, right? But you probably won't hesitate to trash it if its content lacked substance. Likewise, an attractive Web site is merely ornamental if it is aesthetically pleasing but its information is in shambles. Mastery of information presentation is a key factor as the Internet gives people access to more information. Although the Internet has been making vast improvements visually, the big glaring gap is still content. Many sites are just electronic novels with either boring or ill-presented plots. Multimedia demands Sight, sound and action - all of which we are familiar with, but the combination of which forms the environment that the multimedia writer must structure his or her writing to. Multimedia writing walks a fine line between entertainment and information. Garrand sees it as a continuum with information and entertainment at extremes, and a multimedia writer's most important task is deciding where to sit. Failing which, the work would end up as either an over-simplistic piece or, on the other extreme, a terribly boring article. Who should read this? I remember a comic play I watched entitled Sheer Madness in which the audience, by way of questions, determined the outcome of the 'who-dun-it' murder-mystery. You can bet that the playwright anticipated every question an audience member might ask and wrote a script for that outcome (a total of eight branch plots). Writing for Multimedia by Timothy Garrand explores the demands that multimedia writers are under to fuse information with entertainment. Whether you are a web page designer, a writer/designer, or an educator keen to incorporate multimedia into your lessons, you have to cultivate a new approach to writing for a very demanding medium. The multimedia writer needs to be a scriptwriter, a radio broadcaster, and a print journalist all in one. Using a very effective show-and-tell format that highlights examples of interactive medium at its best, Writing for Multimedia taps the brains of top scriptwriters, web page designers and advertising executives for insights into creating compelling text that inform and entertain the viewer. Complementing the text information is the CD-ROM included with the book that contains movie clips, script samples, and demos for software and multimedia programs. And, more than just a theoretical approach to multimedia writing, Writing for Multimedia delves into specific case studies of uncovering the 'secret sauce' or 'X-factor' of certain multimedia CD ROMs and web sites that have made them a success. Although Garrand has a tendency to get over-technical, he balances his information well with good examples from the CD-ROM and a simple writing style. Writing for Multimedia is a great how-to guide for anyone interested in spicing up their web site or adding life to a presentation.