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Rating: 
Summary: Opportunity Missed?
Review: I picked up this book expecting to find a clear, concise formula to selling more. Of course, I knew that hundreds, if not thousands, of sales trainers and consultants have suggested that they have secrets to success. Some of these folks deliver the same messages that everyone else does-there's no magic pill, you just have to work hard and smart. Others say they have new answers, new approaches, but the secrets are usually the same messages, twisted around to look differently.The message woven into these pages is that effectiveness is more important than efficiency. Gooze takes many pages to convey this message, delivered in more of a consultant's conversational mode than a step-by-step system. He does, however, suggest that there's a systematic approach to the selling process. Unfortunately, the writing in this book just didn't grab me. The author is probably a fine consultant and active professional. However, in a book review, I must confine my judgment to how I perceive the book and not what may lie behind it. In this case, knowing the reputation of the author, I expected more than I got.
Rating: 
Summary: Marketing Secrets
Review: Mitch Gooze clearly and humorously communicates the secrets to selling more by bringing the reader back to the basics that we all forget. It's not about us selling more to our customers, it's helping our customers buy more from us. It sounds simple but the implications are profound for those who follow his advice. I will be recommending it to all of our chief executives. Paul Witkay, Founder & CEO, Alliance of Chief Executives
Rating:
Summary: Marketing Secrets
Review: Mitch Gooze clearly and humorously communicates the secrets to selling more by bringing the reader back to the basics that we all forget. It's not about us selling more to our customers, it's helping our customers buy more from us. It sounds simple but the implications are profound for those who follow his advice. I will be recommending it to all of our chief executives. Paul Witkay, Founder & CEO, Alliance of Chief Executives
Rating: 
Summary: So what is the secret already?
Review: The Secret to selling more takes the whole subject of selling and sales management and turns it 180 degrees. As a veteran sales manager and VP of sales I've long pondered the same dilemma as others; how do I increase sales and make my sales organization more efficient and productive. Mr. Gooze's book explains the process simply and directly and adds a bit of humor to what is often a somewhat sour subject. I plan to apply many of his ideas within my own company and will be passing the book around so that others may also learn the secret.
Rating:
Summary: So what is the secret already?
Review: The Secret to selling more takes the whole subject of selling and sales management and turns it 180 degrees. As a veteran sales manager and VP of sales I've long pondered the same dilemma as others; how do I increase sales and make my sales organization more efficient and productive. Mr. Gooze's book explains the process simply and directly and adds a bit of humor to what is often a somewhat sour subject. I plan to apply many of his ideas within my own company and will be passing the book around so that others may also learn the secret.
Rating: 
Summary: The Secret Really Works!
Review: This is a refreshing book written in an easy to follow, conversational style that gets to the point. If you want to help your company increase sales, this book tells you the secret. However, knowing the secret and doing something with it, are not the same thing.
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