The Toy & Game Inventor's Guide

Rating:
Summary: A reality check for all would be toy inventors
Review: This is one of those rare business books that explains the business theory of its topic (licensing a new toy or game invention) in a practical setting based on extensive experience of the authors within a specific industry setting. It is laden with up to date examples of licensed inventions and the types of deals struck, the IP protection needed and how to go about getting that protection. It shows you how to "get in the door" with a toy company in an industry where the odds appear to be about 2500 to 1 that your brilliant idea will result in royalty checks in your letterbox. It sets the inventor straight on what the 'gatekeepers' at the toy companies expect of an inventor and describes the all important presentation to the toy company in great detail. I read the book in a single sitting. My only critisism is that it plays down the usefulness of using a toy industry broker which in my experience has proved increadibly useful in getting in the door of the toy companies. A must read for any budding toy inventor.