Writing Marketing Copy to Get Results

Rating:
Summary: Basic writing skills
Review: This book contains some great information for basic marketing writing, but it doesn't have a lot of depth. The first half of the book is a basic style guide, leaving little room for a detailed discussion on actual marketing writing.

It also lacked a general discussion on datasheet writing.

Rating:
Summary: The right book if you want to write well
Review: When you consider how important writing is in the careers of most businesspeople, and when you reflect that there is a terrible lack of guidance out there for how to write well, this book is a real tonic.

Basically, everything you need to know to excel as a writer of business writing in general and marketing writing in particular is here: tons of information about what constitutes good writing; great stuff about structure and style; inspirational guidance to the responsibility of being a writer and the challenge of writing for strangers, lots of examples of how to do it; and specialised chapters which focus on all the kinds of writing you're likely to need to do: publicity material, business literature, sales letters, speeches and presentations and advertising copy.

Finally, the book tells you how to revise your work to make it glitter with excellence.

I really recommend this book and tend to think that anyone who reads it and learns its lessons should be able to add at least two or three thousand dollars to their salary in a year, simply because of their improved professional abilities.