Around The Corporate Campfire "How Great Leaders Use Stories To Inspire Success"

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Summary: Rich Barbee, CEO, K/P Corporation, San Ramon CA
Review: "I believe this work is a `must read and understand' for all senior executives. Quite simply, most CEOs tell the world their most important assets are their people. Yet, what they most often discuss are their financials and their markets. This book is a wonderful review of companies relating to their employees through storytelling and becoming more successful as a result."



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Summary: Leaders Who Want To Be Great Need To Read This Book
Review: Eveyn Clark has written a wonderful book about corporate storytelling and in the process has told us a wonderful story. She has gathered us around in a corporate, global campfire circle and inspired, entertained, and taught us the value of storytelling. She gives us role models to follow and insights to understand why this is so important in today's business world. She gives guidance as to how to implement storytelling into our own corporate lives. A very important book in this digital world we live in.

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Summary: Timely book for those who want to communicate better
Review: Storytelling in business is a subject that's been popping up in the business media, so this book is timely. Evelyn Clark makes a strong case for the importance of using stories if you're a leader who wants to get your point across. She demonstrates her point by telling stories about a lot of well-known companies and explaining how they use stories and why they believe in it. It's an easy book to read because each chapter is about a different company, so you can read just one at a time and come back to it several days or weeks later without losing the train of thought. The appendices include a checklist for evaluating your entire communication program and templates for developing your own stories so you can put the lessons to work. There's also data on several studies that confirm the value of storytelling in the workplace. I highly recommend Around the Corporate Campfire if you want other people to listen to you and remember what you said!