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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

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Rating: 5 stars
Summary: The best about e-business
Review: After reading to many books I found this one, and I could say right now I have a better knowledge of e-business.

I consider my best book about e-business.

Rating: 1 stars
Summary: Ditto: Hiroo Yamagata
Review: As a practitioner in the field, I believe, this is one of the best books on the subject. The book is inspirational and clarifies a lot of confusion that has been created by false start of some e-business initiatives. I highly recommend it to any one interested in understanding the true meaning of e-business.

Rating: 5 stars
Summary: Sage Advice!!
Review: Finally a practical book that is not just a fluff but substantive in guiding the "old economy" players into what they must evolve into. Once all the dust and hoopla has settled, people need to get down to serious business. This is a great "how to" book for this. The anecdotes are classic in being humorous yet instructive. I disagree with Hiroo, who may be japanese and seems to "know it all" but more likely is one of those that got burnt in the NASDAQ fall and seems bitter about it!! Trust me this is a keeper!

Rating: 5 stars
Summary: From fuzziness to light
Review: I really appreciated this book which clarifies the reasons why many "E businesses" have failed.

It also offers a very good framework for any firm which would like to enter E business.

The examples given make the concepts easier to comprehend.

This book should become one of the "bibles" of new business.

Rating: 5 stars
Summary: The best book for e business strategies
Review: If you are looking for a book that talks about e business strategies, I advocate this should be your choice. It's not just b'cas this book is from the guy who is rated as 10 most influential people in E-business, but b'cas he know his audeince very well.

I am sure irrespective of your exposure to e-business, this would change the way you think of e-business.

Rating: 5 stars
Summary: New book addresses e-business for old economy companies
Review: The Seven Steps to Nirvana: Strategic Insights Into e-Business Transformation

by Mohan Sawhney and Jeff Zabin

Review by Madanmohan Rao...

With a foreword by Dan Tapscott (author of “Digital Capital” and “Growing Up Digital”), this concise e-business guidebook is just what serious readers need in the “post-dotcom era” to sift through the confusing views and assessments of e-business out there.

Mohan Sawhney, e-commerce professor at the Kellogg Graduate School of Management in Northwestern University, is a prolific writer and speaker and serves on the boards of several startups; he was a keynote speaker at the India Internet World 2000 conference... Jeff Zabin is a writer and research fellow with strategy firm Diamond Cluster International in Evanston, Illinois.

The book also has an online companion... Referenced books include Leading the Revolution (by Gary Hamel), Intellectual Capital (Thomas Stewart), MetaCapitalism (Grady Means), ValueNets (David Bovet), and Enterprise E-Commerce (Peter Fingar).

The focus of the book by Sawhney and Zabin is more on the traditional old-economy “smokestack” industries than established technology players like Cisco and Dell. It is chock-full of case studies and anecdotes of successes as well as failures in e-business ventures of corporate America.

One chapter each is devoted to the seven steps which businesses must take in order to maximize e-business potential: broaden company and industry vision, chart incremental moves down the e-business evolution path, devise clever e-strategy, synchronise channels and internal departments, gear up e-infrastructure platforms, judiciously allocate financial resources and investments, and rally employees and partners around the e-business banner.

In retrospect, it might be said that the new economy was the best thing to have happened to the old economy, according to the authors, especially the shining examples they set for speed, innovation and pure adrenaline flow. “Unlike anything before it, the massive wave of entrepreneurial startups energized Corporate America to change,” they observe.

E-business can play a key role in four ways: cost reduction, revenue expansion, time reduction, and relationship enhancement. E-business plays not just to the bottom line but also to the top line, where it can lead to the transformation and reinvention of entire industries.

Companies like United Technologies and Eastman streamline purchasing via e-procurement. Citibank leverages CRM for online initiatives, and Proctor&Gamble uses Web sites to improve information services quality for its products like Tide, Crest and Vick’s. Xerox harnesses the Web to lubricate its relationships with its numerous resellers. Consultancy firms and Fortune 500 innovators like GE use Intranet-based knowledge management systems to capture, codify and recycle the learnings gleaned from every project and every employee.

One of the key impacts of the Internet, Intranet and Extranet is to break down traditional barriers within the company between its departments, geographical units and employees, and on the outside to connect the company seamlessly with its customers, suppliers, distributors and business partners.

Companies have taken different approaches to achieve this synchronous state: for instance, Wal-Mart has named its online venture WalMart.com and opted for deep synchronization and integration, whereas K-Mart has called its online venture BlueLight.com which is synchronized at a selective level and is aimed at new customers with new offerings.

The Net has multiple effects on channels and brands: channel augmentation (eg. direct selling by Cisco and Dell), brand augmentation (eg. Web sites of Ragu sauce and Crest toothpaste), channel proliferation (eg. book sales), and channel deconstruction (eg. Travelocity and Expedia).

The vendor landscape – which is experiencing rapid convergence -- includes players in MRO procurement (Ariba, CommerceOne), SCM (i2, Manugistics), collaborative design (Agile, NexPrise), content and catalogue management (Vignette), configurators (Trilogy), integrated marketplaces (Ariba, CommerceOne, Oracle, VerticalNet), direct sales (BroadVision, Intershop, OpenMarket), logistics (i2, Yantra, GoCargo), payment (Verisign, iEscrow), CRM (Siebel, Kana) and customer analytics (E.piphany, Cognos).

“Despite the unbridled enthusiasm for the Net as a channel for direct selling to customers that besets many companies, the fact remains that most selling still takes place through partners,” according to Sawhney and Zabin.

The future, according to the authors, lies in collaborative commerce via component-based architectures (as with HP’s e-Speak and Microsoft’s BizTalk) – eventually creating ‘business operating systems’ for entire industries, such as Covisint in the automobile industry, Exostar for aerospace, Transora for consumer packaged goods, and Elemica for chemicals.

Due to a combination of fear and greed, many established players may have swung off course for some time on the investment front: such as Starbucks (which invested in Living.com, Kozmo.com, Cooking.com and TalkCity – but has re-focused now) and Nordstrom (which took a $20 million loss on Streamline.com).

By investing in other start-ups, companies can gain access to “windows into the future, borrowing eyes and ideas from innovative entrepreneurs.” Examples include Kraft Foods, which gained valuable learnings (if not earnings) about online impacts on grocery shopping via tie-ups with Webvan, NetGrocer, Peapod, Food.com and EthnicGrocer.com. Accenture Technology Ventures has invested in Asera, Jamcracker, Rivio and MarketSwitch.

CEOs, CIOs and heads of operating units within a company have a key role to play in catalyzing, motivating, skilling and externalizing of e-business vision and capability. Notable leaders in this regard have included GE CEO Jack Welch, Boeing CEO Phil Condit, Eastman CEO Ernest Davenport, and McDonald’s CEO Jack Greenberg.

The ultimate compass in the e-business journey, the authors conclude, has to be nothing other than the customer value proposition...

Rating: 5 stars
Summary: Excellent Book on E-strategy
Review: The so-called "mysterious" world of e-business is covered very well. Categorization into seven steps and further classification of them makes this book very interesting and easy to follow. The case studies and examples are excellent, however it seems that most of them move around some 10-15 companies. Although, this book is targeted to top executives but the language is so easy that any one can comprehend and get benefited. I found the E-volution and E-strategy topics very useful. They provide very good insight on how a company should view and plan e-business initiative. Recommended to any one who is involved in any kind of e-business initiative, this book can take the efforts to much more deep and meaningful level.

Rating: 5 stars
Summary: The Second Coming is Here
Review: This is a must read. I have been looking for a book like this. Simple, easy to read, but more importantly what the e-biz community needs. This book could be the second coming. Sawhney and Zabin do a great and creative way of explaining things. I have told everyone to read this book. Buy this today!

Rating: 5 stars
Summary: Unique and Engaging Style Sets This Book Apart ...
Review: This is the best book I've read on (e)business transformation. It will most certainly be understood and put into action by its mainstream readers. The authors' unique and engaging style is what sets this book apart. They focus on customer-centric as opposed to tech-centric analysis, using metaphors and stories brilliantly to bring the information to life. As a result, what could have become a slow and difficult read became an easy and enjoyable one. Anyone who wishes to stay ahead of the pack in (e)business should read this book. The future of any business is certainly between its covers.


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