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Rating: Summary: Insider PR Pro tells you how to get free PR Review: George McKenzie is right on because he has been on the receiving end of PR pitches. He knows what will and won't get the attention of your market. His style is friendly, easy to understand and breaks information into bite size pieces.I have bought a good handful of his materials, and they are all excellent. Recently, I had major major coverage of my book in a large metropolitan newspaper. About 2/3 of one page was on my book. Thank you George. Norman Lieberman, author ...
Rating: Summary: Insider PR Pro tells you how to get free PR Review: George McKenzie is right on because he has been on the receiving end of PR pitches. He knows what will and won't get the attention of your market. His style is friendly, easy to understand and breaks information into bite size pieces. I have bought a good handful of his materials, and they are all excellent. Recently, I had major major coverage of my book in a large metropolitan newspaper. About 2/3 of one page was on my book. Thank you George. Norman Lieberman, author ...
Rating: Summary: Definitely Useful! Review: I came across some of George McKenzie's products during an extensive search online. I decided I liked the way he presented his material, so I ordered from him rather than the numberous compeititors. I'm glad I did! I'm starting my own business and had no idea where to start with getting the word out. This book was very useful. The only way I would have given it five stars is if it actually did the work for me. (That's my way of saying it surpassed my expectations and provided me with the ideas and guidance I was hoping for but that I assumed would require much more research on my part.) A definite must for anyone who wants to publicize their small business!
Rating: Summary: Definitely Useful! Review: I came across some of George McKenzie's products during an extensive search online. I decided I liked the way he presented his material, so I ordered from him rather than the numberous compeititors. I'm glad I did! I'm starting my own business and had no idea where to start with getting the word out. This book was very useful. The only way I would have given it five stars is if it actually did the work for me. (That's my way of saying it surpassed my expectations and provided me with the ideas and guidance I was hoping for but that I assumed would require much more research on my part.) A definite must for anyone who wants to publicize their small business!
Rating: Summary: You Have To Hear This! Review: The strategies and applications for using newspapers and magazines for publicity revealed here are things the man-on-the-street would never have thought of. Thank you George!
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