World's Greatest Brands : An International Review by Interbrand

Rating:
Summary: Best example of branding
Review: THis book is able to provide most of the brands that you can think of in the general life, such as food and auto. It is also a great book for a marketing student as well as a brand manager to read in order to have a clear view about a brand. According the example it provides, you are now able to make your own judement about how you are going to extend or re-position your brand.

Rating:
Summary: Best example of branding
Review: THis book is able to provide most of the brands that you can think of in the general life, such as food and auto. It is also a great book for a marketing student as well as a brand manager to read in order to have a clear view about a brand. According the example it provides, you are now able to make your own judement about how you are going to extend or re-position your brand.