The Visionary Package

Rating:
Summary: A SIGNIFICANT WORK...
Review: ³THE VISIONARY PACKAGE, a book by Richard Gerstman and Herbert Meyers--two
important figures in the package design world‹is an extremely informative
and well-written account of the history of packaging design and concepts.
Even more significantly, it¹s a personal account of the marketing and design
challenges that these partners and others encountered over the years and
their responses to those challenges.    It is unique in that it is written
for the industry professional as well as the total novice who knows nothing
more about packaging than what they see on their grocer¹s shelves.    I
enjoyed it tremendously and would also imagine it to be a natural text for
all students of packaging and design.²