<< 1 >>
Rating: 
Summary: A must read for anyone who sales
Review: This book is the new standard for sales training. Cognitive Selling covers everything you need to know about the selling process and how to create win/win deals. If you work in sales(we all are in some form) this resource belongs in your library. If you are a sales manager it belongs in your resource library. If you are responsible for booking sales training you need to contact the author. He provides excellent, useful, practicable, actionable, and most important profitable solutions. In this book, the author draws from real life experiences mixed with the appropriate amount of theory. This is why "Cognitive Selling" embodies the true essence of selling. Another thing that makes this resource a great investment is the guest articles from some of the greatest salespeople of our time. When I say greatest salespeople of our time that is what I mean. Unlike, older books who highlight the same people, telling the same story. This book is up to date with new stories, highlighting modern success stories, that are applicable for today's market; not yesterday's. I know it works because I have implementing the information found in this work, and the results have been wonderful. Do yourself a favor and invest in this exciting and informative resource.
Rating:
Summary: Exceptional Book -- Highly Recommended
Review: This powerful and concise book covers the attitudes and traits--from "belief in yourself" to "passion"--that are required to be successful in any sales career. The first thing that separates "Cognitive Selling" from other books on the shelf is the author's many personal stories and examples. It is clear that this book was written from many years of field experience and from being in the "trenches." The stories were real-world, easy to related to and similar to things I have experienced in my 20 years of selling. The second distinguishing feature is that every chapter has clear examples, exercises and activities to clarify the points that were covered. Also, the book is laid out in such as way that each chapter is it's own module so you can easily brush up on "Competitive Spirit" or "Attention to Detail" without having to read the entire book. To sum it up, "Cognitive Selling" is an excellent field book with lots of exercises and examples to help sharpen your sales skills. This book is appropriate for sales beginners as well as veterans. If you spend time and effort with this book you will improving your selling skills and effectiveness. I highly recommend it!
<< 1 >>
| 
