Chinese Economic Transition and International Marketing Strategy

Rating:
Summary: An excellent book on a niche market
Review: The book provides excellent analysis of several Chinese industries. As a CTO of a software development company I found the sections regarding Chinese e-Commerce and web sites trends insightful. The author covers the dot com effects on Chinese computer consumption and its impact on US markets. I strongly recommend this book to anyone looking to gain a well researched (and well written) perspective on Chinese businesses and behavior.