Advertising on The Web

Rating:
Summary: Lots of eye-opening do's and don'ts
Review: I found this book a fascinating read...full of zip and humor, not to mention chock-full of information about what is working (and not working) in Web advertising. While many of the examples are drawn from organizations with big advertising budgets, there is still plenty of excellent advice from which small, even tiny, businesses can profit.

For the price, this book offers enormous value. Every person who wants their online advertising dollars and efforts to get better results should give it a look.

Rating:
Summary: Needs to be Revised -- Still A Lot of Good Info
Review: I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. A plain waste of time, paper and money.

Rating:
Summary: Nice introduction to Advertising on the web
Review: I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.

Rating:
Summary: WOW! It's 2, 3, 10 books in one!
Review: Of the several hundreds of dollars I have spent on web publishing books over the last 3 months (starting a business can be expensive), this 'little' wonder answered *all* the tough questions that the other 4,000 some odd pages I'd purchased didn't even touch. I have over 40 pages of notes full of URL's from this book.

I didn't leave my home office for 3 days, trying out all the great stuff in this book! The only time I put the book down, was to check a URL or test a concept!

Filled with example after working example, you just cannot beat all the value in this book. I would have easily paid twice what it costs for this gem (ssh, don't tell the author that!). This is least expensive, but most comprehensive book for getting information about putting together a SUCESSFUL internet presence.

Rating:
Summary: Needs to be Revised -- Still A Lot of Good Info
Review: This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.

Rating:
Summary: Lots of detail, maybe too much detail?
Review: This book has plenty of useful information for the professional web marketing person. Most of the info is for people that actually have a marketing budget to work with(ie there's lots of info about banner advertising, very little about the cheap/free marketing methods (ie search engines, link exchanges, etc.))

I found this book tough going at times. If you don't have much to spend on marketing your web site then there are better books that would suit you, but if you're really serious then this would be a good book.