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Rating: 
Summary: Excellent book on starting up your new firm
Review: This book goes through the core steps to creating and then starting a business. Here's a list of the chapters:1 How to think creatively (ideas)
2 How to set and acieve your goals (motivation)
3 How to implement a winning business strategy (strategy)
4 How to implement a winning marketing strategy (marketing)
5 How to be excellent at selling (selling)
6 How to negotiate better deals (negotiation)
7 How to lead a winning team (leadership)
8 How to understand the financial implications (profits)
9 How to focus on the 20% that brings in the 80% (time) I found the authors most interesting in the creativity, strategy, marketing, selling, time areas. I underlined a lot of the book and generated many good ideas for new businesses. This is a good practical book for a startup entrepreneur. I was surprised that I responded to British authors in the business area. But in fact they had many interesting, yet different, points of view that I found of help. Also, I generally find the motivational area of most books to be too much "rah-rah" fluff. This book actually had some great practical pointers, as there are lots of checklists in the motivation chapter -- as well as in all chapters of the book. If you love watching TV, you will have a problem with their chapter on motivation. One topic I found of great interest were their comments on "Buy a Dog" (a business doing poorly). They say that "If you wish to get rich quickly, then why not think about acquiring a Dog? A Dog may cost you nothing. In fact, the Dog may cost you less than nothing... It is a popular myth that if you wish to succeed in business you need to come up with a new idea, a new product, a new service. New products are extremely dangerous..." They go on to explain their logic. I found it interesting. As businessmen they have strong opinions and express them well. And, this makes the book so successful: they relate their experiences along with their viewpoints. Highly recommended for your entrepreneurial reading. John Dunbar
Sugar Land, TX
Rating:
Summary: Excellent book on starting up your new firm
Review: This book goes through the core steps to creating and then starting a business. Here's a list of the chapters: 1 How to think creatively (ideas)
2 How to set and acieve your goals (motivation)
3 How to implement a winning business strategy (strategy)
4 How to implement a winning marketing strategy (marketing)
5 How to be excellent at selling (selling)
6 How to negotiate better deals (negotiation)
7 How to lead a winning team (leadership)
8 How to understand the financial implications (profits)
9 How to focus on the 20% that brings in the 80% (time) I found the authors most interesting in the creativity, strategy, marketing, selling, time areas. I underlined a lot of the book and generated many good ideas for new businesses. This is a good practical book for a startup entrepreneur. I was surprised that I responded to British authors in the business area. But in fact they had many interesting, yet different, points of view that I found of help. Also, I generally find the motivational area of most books to be too much "rah-rah" fluff. This book actually had some great practical pointers, as there are lots of checklists in the motivation chapter -- as well as in all chapters of the book. If you love watching TV, you will have a problem with their chapter on motivation. One topic I found of great interest were their comments on "Buy a Dog" (a business doing poorly). They say that "If you wish to get rich quickly, then why not think about acquiring a Dog? A Dog may cost you nothing. In fact, the Dog may cost you less than nothing... It is a popular myth that if you wish to succeed in business you need to come up with a new idea, a new product, a new service. New products are extremely dangerous..." They go on to explain their logic. I found it interesting. As businessmen they have strong opinions and express them well. And, this makes the book so successful: they relate their experiences along with their viewpoints. Highly recommended for your entrepreneurial reading. John Dunbar
Sugar Land, TX
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