Cause Related Marketing

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Summary: cause related marketing
Review: The marketing of causes is now days growing issue. Mostly it has direct relation to under develop and develop countries. Even it is rightly said its main aim is to bring awarness and change in Behaviour in Individual inturn in the society. In other way with the help of this we can succeed in our objective that is change in Behaviour is Bottom line aim of any marketer of causes.

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Summary: A must for entrepreneurs!
Review: This book is not only a great guide for nonprofit executives, but also for entrepreneurs and other small business owners who want to enhance their image by providing a service to the community. Community service is a part of doing business - and this book sets the guidelines for forming mutually beneficial relationships between businesses, large and small, and nonprofits. It is a very practical and welcome addition to the marketing literature.