Cabela's: World's Foremost Outfitter: A History

Rating:
Summary: Interesting, but incredibly repetitive
Review: I was looking forward to reading this book since I am a loyal customer of Cabela's. While David Cabela had the best of intentions in documenting the rise of his parents' company, he should have left the writing to the experts. That is not to say this book does not have some useful and interesting content. However, I believe the book could have been cut by 2/3 easily and been more interesting and effective.