Waves of Change: Business Evolution Through Information Technology

Rating:
Summary: The most inciteful book I've read in the last ten years
Review: Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche.Great read!