The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story

Rating:
Summary: Outstanding !!!
Review: The story of the fierce battle for control of the world's leading luxury goods company, & of how Bernard Arnault, the son of a provincial French businessman, became head of LVMH Moet-Hennessy Louis Vuitton, controlling companies such as Givenchy, Dior, Moet & Christian Lacroix. He determined to merge Dior with the most glamorous names in luxury goods. He established a secret alliance with Guinness & assembled the world's largest luxury goods conglomerate. This is also the story of Arnault's bitter fight with his chief rival, Henry Racamier, with both men determined not to lose control of their business empires