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Summary: Very solid information on organizing your global web efforts
Review: A very good reference book examining some of the strategic issues involved in planning an effective global web presence. Chapters 4: Deciding which Markets Matter and Chapter 8: Organizing to Serve the Eighth Continent are especially good chapters for anyone on a corporate international marketing team. An elusive global website topic is also covered very well which is how to measure ROI on a website.
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Summary: Great help for professionals and students
Review: As a veteran in the localization/globalization industry and an MBA student, I found Mr. DePalma's book extremely helpful both in my professional life as an Operations Manager and as a student. What Mr. DePalma's book did for me was that, with hindsight, he provided me with the theoretical background for many of the practical decisions I have taken in my daily professional life thus far (and still do)! The book was also a great help when I wrote my international marketing assignment for my MBA. Thanks Mr. De Palma!
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Summary: Globalization How-to (and How-not-to)
Review: DePalma has produced a detailed, well-reasoned tour de force for companies who need to act on the globalization imperative. He touches on every aspect of the globalization process, including target market analyses, localization, internal corporate issues, and much more. Even companies who are well along in their efforts to operate globally (in every sense of the word) could learn a thing or two from DePalma's book.He personalizes what could easily become a dry subject by regularly invoking a fictitious model protagonist named "Mira Vozreniya" - meaning "world view" in Russian (with tongue planted firmly in cheek) - to guide the reader through the intricate and complicated process of taking products global. His approach is hands-on, with many summarizing charts, tips, data points, and tools for would-be globalizers. And he spends significant time on the 8th Continent and web-related issues, in the process dispelling many a myth about the instant globality of a web presence. The book is filled with real-life examples of what to do and what not to do to be successful globally. I heartily recommend this book to anyone who is, or soon will be, involved in the massive undertaking that is globalization in a corporate environment. There is a great deal to digest in DePalma's book (dare I say, too much?), but if companies implement even a fraction of what he lays out, they will do well for themselves.
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Summary: An invaluable resource for global marketing insight
Review: Don's book is the one of the most comprehensive resources I've seen on the subject of global marketing -- online or offline. He packs the content with real examples of companies in all stages of globalization, provides clear advice, and supports it with rich data. I'd recommend it to any executive grappling with business globalization issues.
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Summary: Since resources are scarce - try this one for sure ...
Review: Hats off to Mr. DePalma! As a long-time marketing professional who has grappled with trying to help upper management "get" the importance of the web as a co-equal channel within the marketing mix-particularly as it relates to drumming up business globally- "Business without Borders" delivers the information and strategic paths that any business thinking of going global needs to know and understand. I highly recommend this book to anyone who already is engaged in doing business overseas or is simply thinking of doing so; "Business without Borders" delivers comprehensive "glocalized" web marketing strategies and important lessons learned for everyone.
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Summary: globalization beyond personalization
Review: Having spent too many years of my professional career on personalization, I picked up this book to find out the personalization angle in e-business globalization. The author didnot disappoint me as the book succintly describes globalization as full-context personalization. However, the book is much more than this viewpoint. Mr. DePalma makes the business case for e-business globalization, and gives concrete steps for planning, implementing and measuring a globalization strategy. I liked both the content and its presentation. First, the author has a knack for getting to the gist of an issue such as 3 P's of global marketing. Second, the presentation is very precise with the right amount of details such as the elements required for correct language representation from scripts to encoding methods. Third, the material is action oriented as the example for when to use machine translation vs. human translation. Well done!
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Summary: Review of Don DePalma's book: Business without borders
Review: I finely finished reading this book and I think it is excellent. Much written is also directly applicable to software localization and global product planning in general. I have not seen any other books addressing these aspect of globalization!
I am a 10 year localization veteran and I teach localization at the Localization Insitute and the Monterey Institute of International Studies.
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Summary: A lot of information - well covered
Review: In Business Without Borders, Don does a fine job of addressing vital globalization issues ranging from business strategy to tactical implementation. His common sense approach makes it required reading for anyone wishing a primer in the pitfalls and opportunities for the aspiring global villager.
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Summary: DePalma Moves From Theory to Practice
Review: Managing myself Web sites in the EMEA region, I have recognized Don's expertise as a globalization veteran. By reading his book, you will understand and learn how to take up the multiple challenges of going global. A must for anybody who is thinking about a global business approach.
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Summary: A Must For Anyone Interested In The Global Marketplace
Review: Mr. DePalma has written a clear, easy to read, comprehensive book on conducting international business over the Internet. No company, large or small, should embark on a Web-based marketing project without consulting this practical and informative guide. Mr. DePalma's strategies and insights are extremely valuable and are presented in a fashion that makes this book a fun read even for those who may not have a high-tech background. I highly recommend it.
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