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Rating: 
Summary: Written With Small Business Owners In Mind!
Review: Derek Galon has written The Savvy Way to Successful Website Promotion for small business owners who are looking for some effective ways to better promote themselves online through their own Websites. This book offers plenty of concise information on how they can get this accomplished. This book features plenty of marketing and promoting tips, including finding a good ISP, advice on coming up with domain names, basic Website design considerations that will make Websites easy to find and display, special programming features that will attract attention, and developing Website content that will help online business people produce sales. A helpful glossary of Web terms is included at the back of the book. Readers will find particularly helpful the concise instruction on programming. They will learn about linking, embedding keywords into their Web pages, and using banners. Readers will also learn about using mail lists and taking advantage of newsgroups. The tips and tricks outlined in the book are cute, clever, and will actually work. I chuckled when I read about embedding search engine key words by blending them into Web page backgrounds! The author's emphasis placed upon using search engines is well-founded. This is a major step in drawing visitors to Websites. The brief overview of major search engines like AltaVista, Infoseek, HotBot, Excite, Lycos, and MSN will help readers learn the skills and strategies involved in preparing their Websites for submission. The process will be rewarding once traffic starts coming their way! Written for the average business owner creating a Website or updating an existing one, this book will help them attain a good business image before the online community. It's written in a brief, concise manner for quick reading and implementation. It will help readers to start doing business online. Ideal for beginners!
Rating: 
Summary: Simply - very good!
Review: I don't know about others, but this book helps me a lot. Good explanations and examples. Interesting, little "secrets". But also - it showed me what not to do! I found several mistakes, and weak points on our site, and am fixing it all now. Never tought such little things can make such a big difference...
Rating:
Summary: Complete in every aspect!
Review: I have several books on Web promotion, but this is one of the best. Not only really updated analyze of search engines and useful engine tips, but plenty of valuable and little-known information about getting real business on-line, with real-life examples... Software recommendations also really useful. By implementing only a few suggestions, I am already enjoying increased traffic of returning shoppers! Thanks, Derek for sharing your experience! Good stuff!
Rating:
Summary: Enjoyed and learned...
Review: I have so enjoyed reading the book. I can't seem to put it down. The information is clear and to the point. Much more than I expected. I also like the author's personality in the book. Thanks for taking the time to think about the little guys.
Rating:
Summary: Enjoyed and learned...
Review: I read this book after buying it from Amazon. I used lots ofthe techniques mentioned for my websites to some success with my ownknowledge. As a search engine specialist I would reccommend this book to the begginer as a good resource but remind them that search engines change their workings very frequently making some of the figures out of date. My advice is a good buy as a useful general guide. END
Rating:
Summary: All one needs to get started...
Review: I saw all the comments here, but believe that this book shows all techniques available to a lone webmaster. All these techniques (as far as I know) are used by Web promotion services, charging big bucks. Thanks to the author I was able to do all that job myself, and now I really see the results. So, thumbs up! I don't care if there is a spelling error or not. Contents matters to me - and it is there. I would say that on top of all standard techniques described (yes, some of them are already known from various computer-related papers), there is several valuable and little known recommendations. I simply use them, and my site gets better. Isn't it enough? For me - it is just what I was looking for... Have problem getting visibility on-line? This may be your solution... It was mine. I recommend it. (PS. I only wish I had this book before I did the setup of my Web site. Didn't know beginnings are that important)
Rating:
Summary: Great tool...
Review: Well, my Web traffic increased about 200% over last 3 months, after implementing recommended changes and additions. When after reading I was not so sure about few steps, I visited the book's Web site and e-mailed author with my questions. I received prompt and detailed answer, explaining my thoughts. The author also visited my Web site and made several additional suggestions! At last my little business is not in red, but making a real profit...
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