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Rating: 
Summary: Falls short of its goal
Review: I bought this book (regrettably now) and read it, hoping to gain an introduction to the industry that I will be joining as a soon to be MBA graduate. Unfortunately, this does not stand up to its billing as a college level text. It would be ok for an undergraduate, survey or overview type course. But for those seeking a serious look at the airline industry, I cannot recommend this book.
Rating: 
Summary: I was a bit hasty
Review: I decided to give this a second look, after writing a rather lukewarm review of it earlier. I must admit that it is not as bad as I earlier may have implied. If given a very careful and dedicated read, there is sufficient detail to gain some insights into the airline industry. Much of it is redundant with general business concepts, so I still don't think it's worth the money for someone with extensive experience or an MBA to bother with. However, for an undergrad or those without more formal training, it could be valuable.
Rating: 
Summary: A Concise Business Strategy and Economics book
Review: This is an excellent book about Business Strategy and Economics in the airline environment. It explains, in detail, the traditional points and current trends happening in a fast-paced and ever-changing industry.I must reject the poor review given by another reader. I have a significant level of training and experience in the airline industry. Mr. O'Connor possesses exceptional credentials and this particular book is considered part of a group of classic educational material for the serious student and aspiring aviation manager to read. There are many books written about aviation and airlines. This one connects the economic terms, definitions and business strategies together, as it relates to the airline industry. One final point. This book goes out of circulation and it is difficult to get. Get it while you can!
Rating:
Summary: A Concise Business Strategy and Economics book
Review: This is an excellent book about Business Strategy and Economics in the airline environment. It explains, in detail, the traditional points and current trends happening in a fast-paced and ever-changing industry. I must reject the poor review given by another reader. I have a significant level of training and experience in the airline industry. Mr. O'Connor possesses exceptional credentials and this particular book is considered part of a group of classic educational material for the serious student and aspiring aviation manager to read. There are many books written about aviation and airlines. This one connects the economic terms, definitions and business strategies together, as it relates to the airline industry. One final point. This book goes out of circulation and it is difficult to get. Get it while you can!
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