The Telemarketing Success For The Small To Mid Size Firm

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Summary: Review of Telemarketing Success
Review: "Telemarketing Success" by Tony Wilkins is an informative introduction to the field of telemarketing for both the experienced and non-experienced employee or professional. Both concise as well as informative, it covers a wide variety of topics ranging from hiring telemarketer to scriptwriting as well as marketing and direct mail campaigns. It is a readable text and well worth obtaining for your library.

Rating:
Summary: Telemarketing Success for small and mid-size firms
Review: This is such a fast read with so much information. Mr. Wilkins is definitly well versed in telemarketing. I highly recommmend this book to any small firm that wants good intelligent advice on this topic.