Anybody Can Be In Advertising...It Beats Working For A Living

Rating:
Summary: Diamond in the Rough
Review: At first glance, one might be quick to discount this book...we're all so used to slick pages, color photos and other facades created to imply "worth" in a book...so much so that often we do judge a book by it's cover and not it's content. So, putting first impressions aside, there truly is a diamond in the rough here in this book. Once you take the basic techniques and buff away the messages only relevant to the specific clients and times, you have a brilliant advertising method appropriate for putting to use in any advertising situation...honesty...honesty without gimmicks and computer generated imagery...in your fact honesty. Of course, in today's ultra-politically-correct environment, some of the headlines used probably wouldn't be tolerated, but honesty, no matter how it's delivered should always be expected.

I challenge any reader to REALLY READ this book, read the body copy to the ads...the real story after the "shake 'em up" headline...and you'll see there's nothing but honesty, free and clear of any modern-day techniques to wow us with computer wizardry.

It's an interesting thought now isn't it...honest in advertising. And to think, some of us out there are actually buying shampoo because of a women's orgasmic cry of "yes! yes!" while she's washing her hair...all in the cozy space of a bathroom on an airplace. Pu-leeeeeze....

I'll take honesty in advertising any day. Read it for yourself.

Rating:
Summary: Excellent Book!!
Review: At first glance, one might be quick to discount this book...we're all so used to slick pages, color photos and other facades created to imply "worth" in a book...so much so that often we do judge a book by it's cover and not it's content. So, putting first impressions aside, there truly is a diamond in the rough here in this book. Once you take the basic techniques and buff away the messages only relevant to the specific clients and times, you have a brilliant advertising method appropriate for putting to use in any advertising situation...honesty...honesty without gimmicks and computer generated imagery...in your fact honesty. Of course, in today's ultra-politically-correct environment, some of the headlines used probably wouldn't be tolerated, but honesty, no matter how it's delivered should always be expected.

I challenge any reader to REALLY READ this book, read the body copy to the ads...the real story after the "shake 'em up" headline...and you'll see there's nothing but honesty, free and clear of any modern-day techniques to wow us with computer wizardry.

It's an interesting thought now isn't it...honest in advertising. And to think, some of us out there are actually buying shampoo because of a women's orgasmic cry of "yes! yes!" while she's washing her hair...all in the cozy space of a bathroom on an airplace. Pu-leeeeeze....

I'll take honesty in advertising any day. Read it for yourself.

Rating:
Summary: Excellent Book!!
Review: The Book "Anybody Can Be In Advertising..it beats working for a living" is excellent. It is full with the honest truth contrairy to what is said in the negative review. The examples support the ideas which are very also interesting.I would reccomend this book to anyone...Not only people who are involved in Advertising. Stan Cotton, is a perfessional man with alot of experience and should be rewarded with his wonderful book and skills that he has cogetated on for years.....Way to go Stan!!!

You deserve only the best in the futur!

Rating:
Summary: Finally Someone Who Speaks Truth in Advertising
Review: When you a read a book about advertising you can't help but think of all the times you saw really bad advertising. The truth about the art of advertising permeates this book. It's the simple truths about the medium that holds most of the weight. Stan does an excellent job at showing us the bare truth and how powerful it can be. Honesty in advertising is rare. This guy has made a life's work of it. I was fortunate to interview the author on my radio show. We talk about marketing and Stan made a great guest. All he did was speak the truth. Anyone interested in a career in advertising or marketing should read this book first. Anyone interested in having a more successful business ad campaign should read this book before you spend any more money. Anyone interested in an ad campaign with balls should talk with and perhaps hire Stan Cotton.