Alliance Competence : Maximizing the Value of Your Partnerships

Rating:
Summary: 360 degree Perspective
Review: The book provides a 360 degree perspective on business alliance. It captures both the difficulties and opportunities involved in developing business alliance. It also outlines the resources and skills needed. The values of business alliance are also incorporated into the competitive advantage framework. The book is filled with detail to 'walk the talk', but the content tend to be ocasionally repetitive.