Transformational Change: How to Transform Mass Production Thinking to Meet the Challenge of Mass Customization

Rating:
Summary: Highly motivational reading for business managers
Review: Written by the Thomas K. Wentz (President of Corporate Performance Systems Inc.), Transformational Change: How To Transform Mass Production Thinking To Meet The Challenge Of Mass Customization is a solid and deftly presented guide for adapting to the new and evolving demands and realities of a globalized marketplace where merely churning out vast quantities of a product is simply not enough to be profitable. Now, more and more, customers want goods and services uniquely tailored to their tastes, and they are willing to pay for it - so much so as to change the shape of international businesses worldwide. Learning how to incorporate customization for maximum consumer satisfaction and profit is a rocky road, but individual chapters of Transformational Change address a range of relevant problems including corporate restructuring, gathering appropriate intelligence, competitive advantages and disadvantages, and a great deal more. Transformational Change is a truly excellent resource and a highly motivational reading for business managers at all corporate levels of responsibility.