The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business

Rating:
Summary: First three chapters convinced me to buy the book!
Review: I borrowed the book from a colleague for a short plane trip. The first chapters seemed to sum up what I think our company direction should be. So I bought the book. I think this is a classic.

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Summary: Incredible book. Fabulous. To the point and practical.
Review: I've read dozens of customer-centered business books. This is the best. Loaded with perceptive observations and practical tools. The subtitle says it all: "Bringing the Power of the Customer into the Center of Your Business".