Trash Proof News Releases

Rating:
Summary: A Great "Swipe File" from experts, with instructions to use
Review: One of the keys to this book is the HUGE example section of real successful press releases written by the stars of the publicity field. The book author wants you to use these like ad copywriters use "swipe files". This is part of his 3-I technique to Identify relevant examples, Imitate their application to your task and Innovate to get the best out of them. When you are started out with a portfolio of really outstanding real examples and instructed to steal from them as advertising people readily steal from each other, then you are well launched towards success.

It is OK to use other people's working ideas as a springboard to your own success. Not all books dealing with publicity are this dedicated to making it easy for the reader to succeed. Some are more inclined to be of the type "Well, I read the whole book, and I still don't know how to really write a great release." Read this book, and you will be overflowing with real great press releases and tons of direct information from those press people that you send these releases to. Those guys on the receiving end are varied in opinions and preferences - so there are good and better ways, but there is no such thing as a "best" way.

Rating:
Summary: A Great "Swipe File" from experts, with instructions to use
Review: One of the keys to this book is the HUGE example section of real successful press releases written by the stars of the publicity field. The book author wants you to use these like ad copywriters use "swipe files". This is part of his 3-I technique to Identify relevant examples, Imitate their application to your task and Innovate to get the best out of them. When you are started out with a portfolio of really outstanding real examples and instructed to steal from them as advertising people readily steal from each other, then you are well launched towards success.

It is OK to use other people's working ideas as a springboard to your own success. Not all books dealing with publicity are this dedicated to making it easy for the reader to succeed. Some are more inclined to be of the type "Well, I read the whole book, and I still don't know how to really write a great release." Read this book, and you will be overflowing with real great press releases and tons of direct information from those press people that you send these releases to. Those guys on the receiving end are varied in opinions and preferences - so there are good and better ways, but there is no such thing as a "best" way.

Rating:
Summary: Don't waste your money...
Review: This book is one big advertisement for Imediafax.com. All the resources listed in the back of the book lead to their website and all the examples of press releases in the book are ones they've created. The book implies you need to use their company to get good publicity. It's gratuitous and annoying. Bulletproof News Releases by Kay Borden is much more helpful.