AMA Handbook For Managing Business To Business Marketing Communications

Rating:
Summary: A little control freakish
Review: Admittedly, this book is now a little dated, but I just came across it at a friend's home and thought that I'd read it. There is many items worth looking at, but overall the information is available in other books and easier to find.

Rating:
Summary: Excellent and incisive review of a difficult job function
Review: This book covers many of the points that you always were one the verge of asking but never quite know how. You can tell from the way that the book is written that the authors are speaking from a great deal of experience. What is more, the writing style makes reading a pleasure. I have no hesitation in heartily recommending this book, which takes a much-needed view from the top down. I have had over 20 years experience in MarCom, so I can speak from experience myself.