Asian Branding: A Great Way to Fly

Rating:
Summary: Marvelous book on Asian Brands!
Review: Ian Batey is an established adman in Asia and is often known as the man behind the Singapore Girl. If you want to know what it takes to build global brands, this is a must-have book for you! I would say the most successful feature of this book is the inclusion of Mr. Batey's predictions of how a diverse range of Asian products and commodities can become global brand power in year 2020.

Rating:
Summary: Just okay
Review: Quite confusing. The content isn't step by step. Have many examples but not clear stories.