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The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies |
List Price: $27.50
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Reviews |
Description:
As more business people stop seeing their jobs in terms of the battlefield and instead consider ways to engage the hearts and minds of their employees, customers, and other stakeholders, books like The Provocateur become increasingly valuable. Larry Weber, founder of the world's largest public relations firm, has seen this shift develop firsthand while dealing with some of our era's most innovative leaders, and now anoints those who embody it with the sobriquet used as his book's title. A provocateur, after all, is an agent that motivates, arouses or otherwise stimulates some defined group into some desirable action--and what better way to describe those who reject the outdated tactics of command-and-control management for more community-minded and collaborative methods of contemporary leadership? Weber contrasts an assortment of corporate bigwigs who personify this new approach (such as Steve Jobs and Oprah Winfrey) with the so-called Generals, who still follow a passé military model (like Larry Ellison and Rupert Murdoch). He also describes critical characteristics that the former share, in a manner that could help today's companies better prepare for tomorrow's challenges. "Generals were right for their times (but) the future belongs to the Provocateurs," Weber writes. His book offers a convincing argument for replacing old-school battle plans with modern techniques for rallying a workplace that, until now, were more commonly found among educators, entertainers, Sherpa guides, and head concierges. --Howard Rothman
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