CarverGuide, Creating a Mission That Makes a Difference (Carverguide, 6)

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Summary: Neat booklet focuses on ends aspect of mission statements
Review: John Carver is well known for his PolicyGovernance formulation of the role of non-profit boards. Under this, boards formulate four types of policies: ends, executive limitations, board-staff linkage and the governance process. Carver sees mission statement as the top level ends policy. Not everyone would completely agree: many mission statements go well beyond this, to include some discussion of means, corporate values and so on. That said, ends are invariably a key element of mission statements.Subject to this possible limitation, this booklet is short and to the point, and includes a helpful checklist of characteristics of good mission statements, which is useful to any organisation embarking on a mission statement exercise.