Casino Marketing

Rating:
Summary: ...
Review: In the book they're calling "Gaming's New Bible of Direct Selling," John reveals the persuasive sales tactics he uses to find casino players and keep them coming back. He analyzes slot clubs, casino floor promotions, local markets, advertising, hosts, tournaments, inactives, testing, and dozens of other marketing tactics. A must-read for every casino marketer. ...

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Summary: Humourous anecdotes while you learn
Review: John's writing is light & entertaining while being VERY educational. There is so much highlighter in my Casino Marketing book that you'd think it was printed in color. I have a copy of his second book, Secrets of Casino Marketing, but haven't gotten to it yet...seems as though I can't put down his first one!