The Successful Marketing Plan: A Disciplined and Comprehensive Approach

Rating:
Summary: An excellent guide
Review: It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.

Rating:
Summary: A useful marketing plan writing tool
Review: This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.

Rating:
Summary: A useful marketing plan writing tool
Review: This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.