Business To Business Marketing

Rating:
Summary: Don't be fooled by the cliche title--This is a good book
Review: I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book.  What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management.  Contains tables, worksheets, and case studies.

Rating:
Summary: This Creating a Community Concept, It's Soft & Out of Date
Review: My best advice for anyone even thinking about buying this book is .... click on and delete the wasteful and useless business concepts this book presents. Hunter and crowd are out of date and way out of touch with sound business reality.

Rating:
Summary: Good resource guide for Industrial Marketeers
Review: This book is worth adding to your library - while Hunter et al. do not bring a lot of new insights, they do a superior job of integrating concepts with tactics - I like their use of graphics and charts - this book was an easy read - and my copy was dog eared all over the place - a must have for todays Industrial marketing professionals.