Uncommon Marketing Techniques

Rating:
Summary: Easy Reading, Great Marketing Ideas
Review: I just finished reading this book, and I wholehartedly recomend it.

Step by step instructions on how to write your Press Release to be chosen by editors, information on where to send your Press Releases, a series of letters you can use to introduce your business to prospective clients, and more.

Worth every penny. (...)

Rating:
Summary: Great, practical book concentrates on direct marketing
Review: This is a concentrated book on direct marketing for businesses -- particularly the use of multi-sequence letter campaigns and PR releases. It is very appropriate for start ups -- as the costs of his techniques are relatively low.

The author is a practical businessman. And he's got great testimonials from readers. The one from E. Joseph Cossman follows: "Today I have over one-thousand business books in my library and if I had to get rid of every one, the only one I would save would be Jeffrey's book, "UNcommon Marketing Techniques."

Again, it's a practical book with low cost techniques for the budding entrepreneur. They also can be used by any business. I particularly liked his coverage of multi-step marketing and his coverage of what to do first on writing any sales letter or ad (hint: something powerful about objectives).

I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy.

John D.

Rating:
Summary: Great, practical book concentrates on direct marketing
Review: This is a concentrated book on direct marketing for businesses -- particularly the use of multi-sequence letter campaigns and PR releases. It is very appropriate for start ups -- as the costs of his techniques are relatively low.

The author is a practical businessman. And he's got great testimonials from readers. The one from E. Joseph Cossman follows: "Today I have over one-thousand business books in my library and if I had to get rid of every one, the only one I would save would be Jeffrey's book, "UNcommon Marketing Techniques."

Again, it's a practical book with low cost techniques for the budding entrepreneur. They also can be used by any business. I particularly liked his coverage of multi-step marketing and his coverage of what to do first on writing any sales letter or ad (hint: something powerful about objectives).

I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy.

John D.