Advanced Methods of Marketing Research

Rating:
Summary: I'm just about catching up with this book 10 years later
Review: There are 10 contributed papers in this volume edited by Michigan marketing/social psychology professor Richard P Bagozzi. All at an advanced level even today. Latent class Multidminsional Scaling (DeSarbo, Manrai, Manrai) has still got lots of techniques to find and explore. I've used Arabie and Hubert on Cluster Analysis in Marketing Research to critique dangerous current practice. I'm trying to apply my copy of MPLUS and some the Latent class, mixture models etc in this book will help me explore the package if I make myself time.
I'm for ever thankful to the publisher who sent me a copy of this book years ago. It's wonderful and I wish I had students or colleagues who attained this level! Then I could recommend!