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Rating: 
Summary: Do it Yourself and Save
Review: Best-selling books are made not born; they have to be promoted. Most independent book publicists charge $2-5,000 a month and it usually takes six months or more just to lay the groundwork for an effective publicity campaign. You can do it yourself. This book covers the basics of promotion: media campaigns, media events, media kits, your contact file, how to pitch the media, using gimmicks to get attention, the art of the follow-up, interviews and a lot of inside advice. Raleigh Pinskey is a successful author, publisher, speaker and promoter with years of experience. As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to authors and publishers.
Rating: 
Summary: Useful
Review: I found this book to be useful when I started my own business. It gave me several tips on what to do and how to do it so that I didn't overspend and found the correct avenues of publicity.
This book was second in effectiveness only to Guerilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between by Michael Levine.
Rating: 
Summary: Don't bother
Review: This is one of the few books out of several dozen I have ordered from amazon that have been disappointing. The reason is now obvious to me: most or all of the other reviews have been written by Ms. Pinskey's friends and contacts. The book itself is uninteresting, generally fairly obvious, and heavily biased towards the US market. I would have given it two stars, but I am sufficiently angry at the misuse of the review system to want to introduce some balance. I just wish she'd put her energy into writing a better book instead of churning out this dull waste of paper and then pushing her associates into promoting it.
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